Habari Consulting

Generation G captures the growing importance of 'generosity' as a leading societal and business mindset. Source: www.trendwatching.com. One of the world's leading trend firms.

RESULTS ORIENTATED PLANNING

We use a strategic approach to create and find solutions to client briefs; the process begins with a market audit, which considers:

Competitive environment

Customer and consumer needs

Commentator/industry trends

Your business needs and objectives

Previous results

What we deliver can support you with

Research strategies

Marketing strategies and annual plans

Channel planning strategies

Data collection/cleaning and maintenance strategies

Testing strategies

Measurement strategies
WORLD-CLASS CREATIVE

Using insights to drive creative briefs, our extensive team of designers and copy writers respond with solutions that will compete in any market. With the customer in mind and your business objectives driving their creativity, Habari produces innovative, inspirational, action driven solutions. Our talents cover the following areas:

Creation of new, individual and appropriate corporate identities

Completing the graphic design of logos; we extend this into full brand solutions for customer facing collateral as well as marketing communications

Packaging design and execution

Website design and online communications

Customer relationship management communications - using contextualised messages and informative editorial to engage a customer and encourage them to buy
WEB ARCHITECTURE WITH FORESIGHT

We are inspired by the constant evolution of technology and work to identify the latest in technological advances and online solutions. As a result, we find the best web solutions and navigation to create individual bespoke solutions while undertaking the code or build of any communication, ongoing e-CRM programmes.

Website design

Website build

Database build

Hosting

On-going maintenance

Measurement & Reporting

Search Engine Optimisation
COLLABORATION

From conception to completion, we work hand in hand with our clients and partners to ensure we capture and execute the right brief. We make sure we understand their business and objectives, and maintain open lines of communication.

Client servicing

Account management

Production management

Sourcing of suppliers
SOLUTIONS ORIENTATED
Our approach to all briefs is to tackle them from a strategic perspective, looking for insights to drive intelligent marketing and communication solutions. The process involves:

Research
After creating the brief with the client, we conduct thorough research including, a market audit, competitive audit, customer analysis and results analysis. At Habari, every idea has potential and our brainstorms and group sessions help in executing and developing these concepts.

Recommendations
The next step involves offering recommendations on what fits the client brief. We offer ideas on the creative positioning, the most effective channel strategy and also the communication strategy.

Execution
Using the recommendations, we then develop creative solutions and proceed to make your aspirations a reality. We handle the print management, the hosting, SEO, briefing of media agencies and testing strategies.

Results Analysis
After a successful execution, the final stage involves assessment of results and recommendations on future campaigns and next year’s plans.